Voter Registration Ads on Instagram and Snapchat

We launched a blanket digital campaign urging young people, aged 18-35 to register to vote before the October 5 deadline (which was later extended to October 6). Our ads directed people to www.registertovote.miami, where we asked for some data, and redirected them on to the Florida website to register to voter.

Reach and Impressions of Instagram Campaign, last 27 days

Total reach of the campaign was greater than 184,000.