Neuroparticle Website
The medical device team at Weinberg Medical Physics asked me to develop a website for their new non-invasive brain therapy, which is in clinical trials. Called “Neuroparticle,” it was without a branding package, much less a website, so I set out to develop a visual vocabulary for this exciting new technology, as well as create an inviting website for investors and other members of the public to learn more about the technology.
Color Palette options for Neuroparticle Branding
For www.neuroparticle.com, I developed a full suite of design options for the client, from color palette to logo options, and finally to the web design, which I designed on Squarespace.
Wordmark Explorations
I presented these explorations to the client to show part of the brainstorming process.
Wordmark Options
Then I showed a wordmark in different arrangements and on different backgrounds.
Wordmark Option In Situ
It was important to show how the brand logo might work in the real world.
Content Logic Flow for Neuroparticle.com
I wanted to put down a draft of content in Word format first, so that the client could approve it—similar to a script draft—before actually placing it into a design.
Part of this logic flow and content script was to show the number of illustrations that would need to be created or acquired.
Desktop design for Neuroparticle Homepage
Using Squarespace, this is how the finished design looks, including custom branding and colors, as well as original illustrations.
Mobile Design for Neuroparticle home page
Using Squarespace, the mobile version of the Neuroparticle home page shows all the same content.