Video Editing for Luxury Cruise Marketing

When the Ritz-Carlton Yacht Collection needed a last-minute video editor to step in and recut a video promoting their 2021 season, I was happy to take the call.

The challenge: produce a video sequence that would highlight the beautiful destinations available in the 2021 season such as:

Caribbean Islands

French Riviera

Greek Isles

Adriatic Coast

Balearic Islands

Canada & New England

The 2021 Season at the traditional landscape 16x9 aspect ratio:

These videos also needed to be formatted for social media - at both a vertical 4x5 aspect ratio and a 9x16 aspect ratio.

The 2021 Season formatted for Instagram:

View this post on Instagram

Captivating destinations. Immersive experiences. Inspired itineraries. We’re excited to announce The @RitzCarltonYachtCollection’s 2021 season of voyages soon! Sign up for priority access, and be among the first to receive more information. ⁣ ⁣ #RCyacht #RitzCarltonYachtCollection #SuperYacht #LuxuryYacht #Yacht #Voyage #Adventure #Discover #Travel #Travelgram #InstaTravel #TravelDiaries

A post shared by The Ritz-Carlton (@ritzcarlton) on Sep 9, 2019 at 3:06pm PDT

The end result is a video that was viewed thousands of times both on the Ritz-Carlton Yacht Collection Instagram account and cross-promoted and seen thousands more times on the regular Ritz-Carlton brand account.