Campaign to Pass a Crime Package for a Safer New Mexico
motion graphics, video editing, graphic design Christopher Richmond motion graphics, video editing, graphic design Christopher Richmond

Campaign to Pass a Crime Package for a Safer New Mexico

I produced and edited a series of 30-second TV ads and helped lead the digital strategy behind SaferNewMexico.org, a statewide campaign supporting Governor Michelle Lujan Grisham’s public safety and behavioral health legislation. Our work generated over 5,100 constituent messages to lawmakers and played a key role in helping the bill package become law midway through the session.

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Winning Fights for Floridians: UGC and Social Media Ads that Made a Difference

Winning Fights for Floridians: UGC and Social Media Ads that Made a Difference

In 2022, I partnered with Opportunity For All Floridians (OFAF) and Floridians for Honest Lending to produce vertical video ads for Instagram, Facebook, Snapchat, and TikTok that turned complex policy fights into engaging calls to action—and helped deliver real wins for Floridians.

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Voter Registration and Vote-By-Mail Videos

Voter Registration and Vote-By-Mail Videos

A Trilingual Digital Campaign

When Vote-By-Mail ballots were mailed out to voters in Miami-Dade County, we launched a digital ad campaign aimed at educating Democratic voters about some key points in using their Vote-By-Mail Ballots: 1) It is extremely important to sign the back of the envelope. We also explained voters’ options for returning their ballots: either through the mail as early as possible, or by using the drop boxes available at all Early Voting sites.

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Voter Registration Ads on Instagram and Snapchat
Video Production, video editing, motion graphics Christopher Richmond Video Production, video editing, motion graphics Christopher Richmond

Voter Registration Ads on Instagram and Snapchat

We launched a blanket digital campaign urging young people, aged 18-35 to register to vote before the October 5 deadline (which was later extended to October 6). Our ads directed people to www.registertovote.miami, where we asked for some data, and redirected them on to the Florida website to register to voter.

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