The following are some samples of my writing. As a strategic communications specialist working in advocacy and persuasion, I have written scripts for video ads which have received hundreds of thousands of views, press releases and media advisories which have resulted in hundreds of thousands of dollars of earned media coverage, Op-Eds which have appeared in major media outlets, and more.
- Blog Post 10
- Branding 2
- Call to Action 13
- Digital Ad 7
- Earned Media 6
- FHL 19
- Fundraising Email 21
- Miami Corruption Tracker 1
- Miami-Dade Dem Party 71
- Newsletter 29
- OFAF 44
- Op-Ed 4
- Press Release 44
- Radio Advertising 1
- Text Message 8
- Touchscreen Interactive 3
- Update 9
- Video Production 15
- website design 1
Case Study Launching the Miami Corruption Tracker
How we used multichannel marketing to promote the launch of Miami Corruption Tracker/ Corruptómetro de Miami in the summer of 2024.
Text message about double-digit property insurance rate increase
Opportunity For All Floridians sent out this text message alert to our audience around Florida, alerting them to a proposed double digit property insurance rate increase from the state-backed Citizens Property Insurance Corporation. This produced hundreds of emails to the Florida Office of Insurance Regulation.
Make a Plan To Vote - Text Message
Opportunity For All Floridians sent this text message out to over 4,000 subscriber cell phones across the state of Florida in advance of Early Voting for the August 2024 primary.
Text message to Floridians to take action to stop a predatory lending bill
Opportunity For All Floridians sent this text message to over 1,500 subscribers who had expressed an interest in economic and lending issues after the Florida Legislature passed a predatory lending bill in 2024.
Text message about Florida's rollback of child labor laws
Opportunity for All Floridians sent this text message to our audience after the Florida House passed a law rolling back decades of Florida’s child labor protections. Our research suggested that many everyday Floridians did not believe that the legislature would do something like this, so we opened our messaging by saying, “YES, THIS IS REAL.” This text asked readers to reach out to the Florida Senate to ask them not to pass the final bill. Unfortunately, the bill did pass and was signed into law on March 22, 2024.
Text message to voters to save prepaid voters on Vote-By-Mail ballots in Brevard County
When the Brevard County commission threatened to slash the budget of the Brevard Supervisor of Elections, and cut their budget for sample ballot and prepaid postage on Vote-by-Mail ballots, we worked with our partners at All Voting is Local to alert all of our audience members in Brevard County and urge them to speak out. This text was sent to 240 mobile subscribers in Brevard County with easy-to-take steps to call their county commissioners. Thanks to this advocacy, the Brevard County Commission unanimously voted to save prepaid postage and sample ballots at their September 19 meeting.
Advocacy video: "You Can Vote a Bad Judge Out"
In 2022, I shot interviews with several individuals who had experienced unfair treatment in the courtroom of Judge Andrea Gundersen.
I edited these interviews into a short video, which was sent to voters via text message and digital ads leading up to the judicial election in August 2022.
Text message: Veto the Net Metering Bill
🖊️ Can you write Gov. DeSantis and tell him to veto HB 741? We should encourage energy independence, and we can’t afford MORE rate hikes. Click here to write him in just a couple of clicks: