Men4Choice — Mobilizing Men for Reproductive Freedom

Client: Men4Choice

Objective: Transform men from passive supporters into active allies for reproductive freedom through social-first videos driving recruitment, education, and measurable action.

My Role:
As producer, editor, and motion graphics designer, I worked with Men4Choice to translate their grassroots organizing into impactful video storytelling that recruits, educates, and mobilizes men to step off the sidelines and into the fight for reproductive justice.

Featured Videos

1️⃣ 2024 Impact Report

📍 Watch on Instagram

This motion graphics-driven piece visualizes Men4Choice’s growth: scaling fellowships, building organizing pipelines, and reaching over 10 million men across seven states. It anchored Men4Choice’s spring push for donations and applications while demonstrating measurable impact in the movement.

2️⃣ DeWayne’s Fellowship Story

DeWayne Martin, Director of Alumni Engagement, shares his personal journey from passive supporter to active leader, calling other men to join the Men4Choice 10-week fellowship. The video pairs intimate storytelling with direct calls to action, encouraging men to transform values into action.

📍 Watch on Instagram

 

3️⃣ Michael’s Call to Action

In this testimonial-driven piece, Michael Anthony Facey Jr. speaks on fatherhood and the importance of reproductive freedom, emphasizing why decisions about bodily autonomy must remain with those directly affected. The video drives home the need for men to get involved and take meaningful action.

📍 Watch on Instagram

 

4️⃣ What to Expect from the Fellowship

This recruitment video outlines what men can expect from the 10-week fellowship: a supportive, nationwide network; an engaging, memorable curriculum; and the opportunity to get off the sidelines and actively support reproductive freedom. Personal testimonies highlight how the fellowship empowers men to grow as allies while making a real difference.

📍 Watch on Instagram

 

Why This Work Matters

Men4Choice is shifting culture by empowering men to use their privilege for good, recognizing that reproductive freedom requires active allyship across genders. These videos bring that mission to life with clear, engaging, and human-centered storytelling, using direct calls to action and emotionally resonant voices to drive clicks, applications, and donations.

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