Videos Encouraging Florida Voters to Re-Enroll in Vote-by-Mail
Working with Opportunity For All Floridians, a statewide, nonpartisan, not-for-profit advocacy organization dedicated to democracy and economic opportunity in Florida, and the Miami Freedom Project, a Latina-led nonpartisan not-for-profit group working to change the political dynamic in South Florida, I helped produce several videos as part of a five-figure digital ad buy urging Floridians to re-enroll in Vote-By-Mail.
This campaign came after the state of Florida purged 100% of Florida voters from the Vote-by-Mail rolls due to the passage of S.B. 90, an election law passed in 2021.
View the videos here:
The all-digital ad campaign—produced in English and Spanish—featured Florida voters explaining how Vote-By-Mail is a crucial piece of Florida’s system of free and fair elections, and urges voters to renew their Vote-By-Mail requests. The second video in the campaign urges voters to contact their state legislators to urge them to protect our Vote-By-Mail system amid concerns that the Republican-controlled state legislature in Tallahassee will seek to do further damage to Florida’s Vote-By-Mail system.
View the Spanish-language videos here: