Winning Fights for Floridians: UGC and Social Media Ads that Made a Difference
In 2022, I partnered with Opportunity For All Floridians (OFAF) and Floridians for Honest Lending to produce vertical video ads from UGC and other sources for Instagram, Facebook, Snapchat, and TikTok that turned complex policy fights into engaging calls to action—and helped deliver real wins for Floridians.
Defeating SB 620: Protecting Local Control
SB 620 threatened to gut the ability of Florida cities to regulate harmful businesses, from polluters to puppy mills. Working with OFAF, I created a series of vertical video ads designed to drive rapid mobilization. These emotional ads fueled more than 15,000 calls, emails, and petition signatures urging Governor DeSantis to veto the bill—and he did.
Stopping HB 741: Saving Rooftop Solar in Florida
When lawmakers tried to kneecap Florida’s rooftop solar industry with HB 741, we launched a digital campaign to educate Floridians and drive action. Our vertical video ads, optimized for social platforms, helped generate more than 11,700 constituent contacts to lawmakers and the Governor. The result? Another veto from Governor DeSantis, protecting rooftop solar and local clean energy jobs.
Watch the ads here.
Fighting for a Florida Homeowner Bill of Rights
In partnership with Floridians for Honest Lending, I produced vertical videos advocating for a Florida Homeowner Bill of Rights to prevent predatory foreclosure practices. We created clear, compelling stories—like that of Jose Torrado, an elderly Floridian facing foreclosure over a $20 error—to bring these issues to life and encourage Floridians to demand legislative action.