Strategic Communication for Non-Profit Organizations

As the Communications Director for Opportunity For All Floridians and Floridians for Honesting Lending, Christopher was responsible for strategic communications at a number of levels.

Press Engagement

I was responsible for strategically engaging with press, generating interest from reporters, writing, pitching and placing Op-Eds in influential Florida news outlets, and finding stories of everyday Floridians who were interested in sharing their stories with the media.

Here is a sampling of some of my press engagement work:

Video Production

For Opportunity For All Floridians, and Floridians For Honest Lending, I have used my background in video production to further the goals of the organizations in a number of ways.

We have interviewed dozens of everyday Floridians from around the state to help amplify their stories, especially when there is a gap in news coverage. We use these interviews to help transform abstract policy discussions into stories about real people with real faces and real struggles.

Digital Advocacy Campaigns

At Opportunity For All Floridians (OFAF) and Floridians For Honest Lending (FHL), I communicated with our audiences via email, via text, and via social media to encourage them to engage with their elected officials on issues that matter.

Through digital ad campaigns and organic word-of-mouth, I grew the OFAF email list by 260% over two years to a list of over 40,000, and started the FHL email list from scratch to a list of over 4,000 now.

Results: our veto campaigns helped kill two regressive bills

Our digital advocacy work was instrumental in sending more than 10,000 messages urging Gov. DeSantis to veto a harmful preemption bill that would have had an immediate chilling effect on progressive county and municipal level lawmaking. We were also part of a coalition of environmental and energy groups that urged the governor to veto a bill that would have gutted Florida’s net metering bill, and would have damaged Florida’s rooftop solar industry. The governor vetoed both bills in July of 2022.

Here are some examples of the advocacy campaigns I designed and executed — and their results.