Winning Fights for Floridians: UGC and Social Media Ads that Made a Difference

Winning Fights for Floridians: UGC and Social Media Ads that Made a Difference

In 2022, I partnered with Opportunity For All Floridians (OFAF) and Floridians for Honest Lending to produce vertical video ads for Instagram, Facebook, Snapchat, and TikTok that turned complex policy fights into engaging calls to action—and helped deliver real wins for Floridians.

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Text, Texture, LibraryNext
motion graphics, video editing, writing Christopher Richmond motion graphics, video editing, writing Christopher Richmond

Text, Texture, LibraryNext

How do you tell a story about the future of libraries while paying homage to the libraries of the past? Our answer: use paper textures to create a popup world of discovery, filled with the texts and discoveries of the past, while telling a story about how today’s researchers can discover their life’s passion in the library of the future.

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