Earned media about the story of José Torrado, a 91-year-old man in danger of losing his home over a $20 accounting error
In 2021, Floridians for Honest Lending held a press conference to publicize the story of José Torrado, a 91-year-old resident of Hialeah Gardens who was in danger of losing his home to a bank foreclosure over a $20 accounting error. Here is some of the earned media coverage of that event. NBC-owned Telemundo 51 (WSCV) and Univision Miami (WLTV) are the first and second rated local TV audiences in the Miami-Fort-Lauderdale DMA.
Univision Miami: August 20, 2021: “Por un error contable de sólo $20, un anciano de 91 años en Florida está a punto de perder su casa”
Telemundo 51 Miami: August 20, 2021: “Banco intenta despojar a anciano de su casa por 20 dólares”