The following are some samples of my writing. As a strategic communications specialist working in advocacy and persuasion, I have written scripts for video ads which have received hundreds of thousands of views, press releases and media advisories which have resulted in hundreds of thousands of dollars of earned media coverage, Op-Eds which have appeared in major media outlets, and more.
- Blog Post 10
- Branding 2
- Call to Action 13
- Digital Ad 6
- Earned Media 6
- FHL 18
- Fundraising Email 20
- Miami Corruption Tracker 1
- Miami-Dade Dem Party 69
- Newsletter 29
- OFAF 44
- Op-Ed 4
- Press Release 44
- Radio Advertising 1
- Text Message 8
- Touchscreen Interactive 3
- Update 9
- Video Production 12
- website design 1
Earned Media For Homeowner Assistance Funds Press Conference with Rep. Lois Frankel
In spring 2022, I helped organize a series of press events to publicize relief funds available to Florida homeowners through the American Rescue Plan.
One of these events was a press conference on May 9, 2022, with Congresswoman Lois Frankel and local state leaders and constituents in West Palm Beach. The earned media through local TV coverage was over $79,000 according to Critical Mention.
A year-and-a-half later, impact of state’s broken unemployment system lingers
This piece, by investigative journalist Christopher Heath, ran in the Orlando media market, after we sent out our media advisory with the offer to connect reporters to storytellers in their area.
Earned media about the story of José Torrado, a 91-year-old man in danger of losing his home over a $20 accounting error
In 2021, Floridians for Honest Lending held a press conference to publicize the story of José Torrado, a 91-year-old resident of Hialeah Gardens who was in danger of losing his home to a bank foreclosure over a $20 accounting error. Here is some of the earned media coverage of that event. NBC-owned Telemundo 51 (WSCV) and Univision Miami (WLTV) are the first and second rated local TV audiences in the Miami-Fort-Lauderdale DMA.