The following are some samples of my writing. As a strategic communications specialist working in advocacy and persuasion, I have written scripts for video ads which have received hundreds of thousands of views, press releases and media advisories which have resulted in hundreds of thousands of dollars of earned media coverage, Op-Eds which have appeared in major media outlets, and more.
In 2022, as Communications Director of Floridians for Honest Lending, I helped organize several press conferences with elected officials to publicize available relief funds for homeowners struggling to pay their mortgages from the American Rescue Plan. These press conferences achieved thousands of dollars in earned media.
Read MoreI wrote this press release as communications director for Floridians for Honest Lending. It urged a consumer-focused approach to property insurance relief and promoted a series of videos we produced with FAIR. It resulted in an article in Florida Politics entitled: "Consumer advocates push accountability for bad actors, assistance for homeowners ahead of Special Session"
Read MoreIn spring 2022, I helped organize a series of press events to publicize relief funds available to Florida homeowners through the American Rescue Plan.
One of these events was a press conference on May 9, 2022, with Congresswoman Lois Frankel and local state leaders and constituents in West Palm Beach. The earned media through local TV coverage was over $79,000 according to Critical Mention.
Read MoreThis piece, by investigative journalist Christopher Heath, ran in the Orlando media market, after we sent out our media advisory with the offer to connect reporters to storytellers in their area.
Read MoreIn 2021, Floridians for Honest Lending held a press conference to publicize the story of José Torrado, a 91-year-old resident of Hialeah Gardens who was in danger of losing his home to a bank foreclosure over a $20 accounting error. Here is some of the earned media coverage of that event. NBC-owned Telemundo 51 (WSCV) and Univision Miami (WLTV) are the first and second rated local TV audiences in the Miami-Fort-Lauderdale DMA.
Read MoreIn the summer of 2021, as the communications director for Floridians for Honest Lending, I helped to organize a number of press conferences outside the home of Ana Lázara Rodriguez. Ms. Rodriguez, who was a former political prisoner held in Fidel Castro’s jails before she fled to the United States in the 1980s, claimed she was the victim of mortgage fraud, and was facing foreclosure as a result. Her attorney Bruce Jacobs asserted that her mortgage papers were fraudulent because they contained illegal “robo-signed” signatures on them.
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