Voter Registration and Vote-By-Mail Videos

A Trilingual Digital Campaign

When Vote-By-Mail ballots were mailed out to voters in Miami-Dade County, we launched a digital ad campaign aimed at educating Democratic voters about some key points in using their Vote-By-Mail Ballots: 1) It is extremely important to sign the back of the envelope. We also explained voters’ options for returning their ballots: either through the mail as early as possible, or by using the drop boxes available at all Early Voting sites.

The campaign was launched in English, Spanish and Haitian Creole.

English:

Spanish:

Haitian Creole:

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Vote-By-Mail Enrollment Ads

From April through October, we ran digital ads in different congressional districts throughout Miami-Dade County, urging Democratic voters to sign up for Vote-By-Mail. These were some of the ads we ran.

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Voter Registration Ads on Instagram and Snapchat

We launched a blanket digital campaign urging young people, aged 18-35 to register to vote before the October 5 deadline (which was later extended to October 6). Our ads directed people to www.registertovote.miami, where we asked for some data, and redirected them on to the Florida website to register to voter.