The following are some samples of my writing. As a strategic communications specialist working in advocacy and persuasion, I have written scripts for video ads which have received hundreds of thousands of views, press releases and media advisories which have resulted in hundreds of thousands of dollars of earned media coverage, Op-Eds which have appeared in major media outlets, and more.
- Blog Post 10
- Branding 2
- Call to Action 13
- Digital Ad 6
- Earned Media 6
- FHL 18
- Fundraising Email 20
- Miami Corruption Tracker 1
- Miami-Dade Dem Party 69
- Newsletter 29
- OFAF 44
- Op-Ed 4
- Press Release 44
- Radio Advertising 1
- Text Message 8
- Touchscreen Interactive 3
- Update 9
- Video Production 12
- website design 1
Videos for County Commission Candidate
In 2024, I edited several videos for Cindy Lerner’s campaign for Miami-Dade County Commission. Many of these videos centered the voices of Miami-Dade County residents who were disappointed with the broken promises of the incumbent commissioner, Raquel Regalado.
Advocacy video: "You Can Vote a Bad Judge Out"
In 2022, I shot interviews with several individuals who had experienced unfair treatment in the courtroom of Judge Andrea Gundersen.
I edited these interviews into a short video, which was sent to voters via text message and digital ads leading up to the judicial election in August 2022.
Digital Ad: Gov. DeSantis: Please Veto This Cruel Bill
🚨 BREAKING: SB 620, the Puppy Mill Loophole Law, has now been sent to Governor Ron DeSantis. He has vetoed bad bills before, and he has the chance to veto this cruel bill. New reports suggest Gov. DeSantis was concerned that this bill would give the owners of puppy mills almost unlimited power to operate anywhere in Florida. Now he must decide whether to veto this cruel bill. Add your name and tell Gov. DeSantis: No more puppy mills! Veto SB 620. #NoPuppyMills #Veto620
Floridians For Honest Lending Urges Legislature to Take Consumer-Focused Approach to Insurance Reform
I wrote this press release as communications director for Floridians for Honest Lending. It urged a consumer-focused approach to property insurance relief and promoted a series of videos we produced with FAIR. It resulted in an article in Florida Politics entitled: "Consumer advocates push accountability for bad actors, assistance for homeowners ahead of Special Session"
Video interviews with victims of fraudulent banking practices
I shot and edited several interviews with victims of foreclosure fraud in Florida as part of our work with Floridians for Honest Lending. These stories were included in our push to pass a Florida Homeowner Bill of Rights.
A lack of affordable health insurance in Florida
25% of working Floridians are uninsured and the number is still growing.
Digital Slate Advertisement
We ran a digital ad campaign targeted at registered Democrats and Democratic-leaning NPA’s in all of the Florida House districts in Miami-Dade County with custom videos urging them to vote for Democrats down the ballot, starting with Miami-Dade mayoral candidate, Daniella Levine Cava. The videos were edited for the specific House districts they were running in.
Digital ads for fundraising
I ran ads periodically on Facebook urging people to become grassroots level donors to the Miami-Dade Democratic Party.
Kamala Harris Digital Fundraising Ad
When Senator Harris was announced as Joe Biden’s running mate, we sent out a congratulatory email, and paired it with a digital ad campaign encouraging constituents to engage with us by donating to the Party.
Vote-By-Mail Enrollment Ads
From April through October, we ran digital ads in different congressional districts throughout Miami-Dade County, urging Democratic voters to sign up for Vote-By-Mail. These were some of the ads we ran.
Trump’s Chaos is Killing Us: Digital Ad
I edited this video while I was the Digital and Development Director of the Miami-Dade Democratic Party. It included a link (miamidadedems.org/endthechaos) that redirected viewers to a custom fundraising link to raise funds for the local Democratic Party. Our online fundraising efforts in 2020 led to record-breaking results for a local Democratic Party Committee in Florida.