The following are some samples of my writing. As a strategic communications specialist working in advocacy and persuasion, I have written scripts for video ads which have received hundreds of thousands of views, press releases and media advisories which have resulted in hundreds of thousands of dollars of earned media coverage, Op-Eds which have appeared in major media outlets, and more.


OFAF, Digital Ad, Video Production Christopher Richmond OFAF, Digital Ad, Video Production Christopher Richmond

Digital Ad: Gov. DeSantis: Please Veto This Cruel Bill

🚨 BREAKING: SB 620, the Puppy Mill Loophole Law, has now been sent to Governor Ron DeSantis. He has vetoed bad bills before, and he has the chance to veto this cruel bill. New reports suggest Gov. DeSantis was concerned that this bill would give the owners of puppy mills almost unlimited power to operate anywhere in Florida. Now he must decide whether to veto this cruel bill. Add your name and tell Gov. DeSantis: No more puppy mills! Veto SB 620. #NoPuppyMills #Veto620

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FHL, Earned Media, Press Release, Video Production Christopher Richmond FHL, Earned Media, Press Release, Video Production Christopher Richmond

Floridians For Honest Lending Urges Legislature to Take Consumer-Focused Approach to Insurance Reform

I wrote this press release as communications director for Floridians for Honest Lending. It urged a consumer-focused approach to property insurance relief and promoted a series of videos we produced with FAIR. It resulted in an article in Florida Politics entitled: "Consumer advocates push accountability for bad actors, assistance for homeowners ahead of Special Session"

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Miami-Dade Dem Party, Video Production, Digital Ad Christopher Richmond Miami-Dade Dem Party, Video Production, Digital Ad Christopher Richmond

Digital Slate Advertisement

We ran a digital ad campaign targeted at registered Democrats and Democratic-leaning NPA’s in all of the Florida House districts in Miami-Dade County with custom videos urging them to vote for Democrats down the ballot, starting with Miami-Dade mayoral candidate, Daniella Levine Cava. The videos were edited for the specific House districts they were running in.

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Update, Video Production, Miami-Dade Dem Party Christopher Richmond Update, Video Production, Miami-Dade Dem Party Christopher Richmond

Trump’s Chaos is Killing Us: Digital Ad

I edited this video while I was the Digital and Development Director of the Miami-Dade Democratic Party. It included a link (miamidadedems.org/endthechaos) that redirected viewers to a custom fundraising link to raise funds for the local Democratic Party. Our online fundraising efforts in 2020 led to record-breaking results for a local Democratic Party Committee in Florida.

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