The following are some samples of my writing. As a strategic communications specialist working in advocacy and persuasion, I have written scripts for video ads which have received hundreds of thousands of views, press releases and media advisories which have resulted in hundreds of thousands of dollars of earned media coverage, Op-Eds which have appeared in major media outlets, and more.
In 2024, I edited several videos for Cindy Lerner’s campaign for Miami-Dade County Commission. Many of these videos centered the voices of Miami-Dade County residents who were disappointed with the broken promises of the incumbent commissioner, Raquel Regalado.
Read MoreIn 2022, I shot interviews with several individuals who had experienced unfair treatment in the courtroom of Judge Andrea Gundersen.
I edited these interviews into a short video, which was sent to voters via text message and digital ads leading up to the judicial election in August 2022.
Read More🚨 BREAKING: SB 620, the Puppy Mill Loophole Law, has now been sent to Governor Ron DeSantis. He has vetoed bad bills before, and he has the chance to veto this cruel bill. New reports suggest Gov. DeSantis was concerned that this bill would give the owners of puppy mills almost unlimited power to operate anywhere in Florida. Now he must decide whether to veto this cruel bill. Add your name and tell Gov. DeSantis: No more puppy mills! Veto SB 620. #NoPuppyMills #Veto620
Read MoreI wrote this press release as communications director for Floridians for Honest Lending. It urged a consumer-focused approach to property insurance relief and promoted a series of videos we produced with FAIR. It resulted in an article in Florida Politics entitled: "Consumer advocates push accountability for bad actors, assistance for homeowners ahead of Special Session"
Read MoreI produced this video to promote legislation that we were advocating for at Floridians for Honest Lending. It also ran as a digital ad, urging people to sign on to our cause.
Read MoreI shot and edited several interviews with victims of foreclosure fraud in Florida as part of our work with Floridians for Honest Lending. These stories were included in our push to pass a Florida Homeowner Bill of Rights.
Read More25% of working Floridians are uninsured and the number is still growing.
Read MoreWhen Vote-By-Mail ballots were mailed out to voters in Miami-Dade County, we launched a digital ad campaign aimed at educating Democratic voters about some key points in using their Vote-By-Mail Ballots: 1) It is extremely important to sign the back of the envelope. We also explained voters’ options for returning their ballots: either through the mail as early as possible, or by using the drop boxes available at all Early Voting sites.
Read MoreWe ran a digital ad campaign targeted at registered Democrats and Democratic-leaning NPA’s in all of the Florida House districts in Miami-Dade County with custom videos urging them to vote for Democrats down the ballot, starting with Miami-Dade mayoral candidate, Daniella Levine Cava. The videos were edited for the specific House districts they were running in.
Read MoreI ran ads periodically on Facebook urging people to become grassroots level donors to the Miami-Dade Democratic Party.
Read MoreWe launched a blanket digital campaign urging young people, aged 18-35 to register to vote before the October 5 deadline (which was later extended to October 6). Our ads directed people to www.registertovote.miami, where we asked for some data, and redirected them on to the Florida website to register to voter.
Read MoreWhen Senator Harris was announced as Joe Biden’s running mate, we sent out a congratulatory email, and paired it with a digital ad campaign encouraging constituents to engage with us by donating to the Party.
Read MoreFrom April through October, we ran digital ads in different congressional districts throughout Miami-Dade County, urging Democratic voters to sign up for Vote-By-Mail. These were some of the ads we ran.
Read MoreI edited this video while I was the Digital and Development Director of the Miami-Dade Democratic Party. It included a link (miamidadedems.org/endthechaos) that redirected viewers to a custom fundraising link to raise funds for the local Democratic Party. Our online fundraising efforts in 2020 led to record-breaking results for a local Democratic Party Committee in Florida.
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