A Trilingual Digital Campaign

When Vote-By-Mail ballots were mailed out to voters in Miami-Dade County, we launched a digital ad campaign aimed at educating Democratic voters about some key points in using their Vote-By-Mail Ballots: 1) It is extremely important to sign the back of the envelope. We also explained voters’ options for returning their ballots: either through the mail as early as possible, or by using the drop boxes available at all Early Voting sites.

We launched a blanket digital campaign urging young people, aged 18-35 to register to vote before the October 5 deadline (which was later extended to October 6). Our ads directed people to www.registertovote.miami, where we asked for some data, and redirected them on to the Florida website to register to voter.

In 2020, I edited and ran several digital ads on Facebook and Instagrams to bolster the fundraising for the Miami-Dade Democratic Party.

This video showcases Citrix's new learning subscription model: 24/7/365 access, hands-on labs, instructor office hours, and certification prep and exams. My role: soup to nuts: taking the narration script from the marketing team, storyboarding, sourcing visuals and editing it all together.

Sometimes you need a getaway. Editing these videos for the Ritz-Carlton Yacht Collection really drove that point home with beautiful destinations and gorgeous scenery that I reformatted for several different kinds of social media marketing.

For the National Museum of the Marine Corps exhibition titled No Better Friend, I edited this 2-minute video highlighting the humanitarian and disaster relief missions that the US Marines have conducted around the world and here in the United States.

How do you tell a story about the future of libraries while paying homage to the libraries of the past? Our answer: use paper textures to create a popup world of discovery, filled with the texts and discoveries of the past, while telling a story about how today’s researchers can discover their life’s passion in the library of the future.

When you create media for museums, showing the media in situ contextualizes and provides references for what the full visitor experience feels like. That’s why I created these “sizzle reels” — mini museum tours that show off all the media produced for one exhibit or one museum. Enjoy!

For Georgia College & State University’s 84” multi-touch table, I designed the entire user experience and interface—from mapping the user journey to wireframing, prototyping, and testing. Beginning with a detailed persona-driven journey map, I anticipated user behaviors, social media habits, and interaction patterns, then translated those insights into an intuitive logic flow. I wireframed multi-user layouts to maximize simultaneous engagement, iterated through all possible use cases, and refined the design based on real-world testing. The final interface seamlessly supports everything from quick interactions to deep exploration, with a content management system enabling instant updates by staff.

For this National Park Service interactive at George Washington’s Headquarters in Morristown, NJ, I designed the user interface and gameplay to immerse visitors in Washington’s 1780 war council. From early logic flows to prototyping, I mapped out decision points, time pressures, and “unexpected event” interruptions that shaped the experience. I created intuitive navigation, troop and target icons, layered map animations, and transitions to guide players through strategic choices—balancing historical accuracy with engaging, game-like interaction.